How LunaPath Helped project44 Scale Exception Management Affordably

Overview

project44 (p44) partnered with LunaPath to unlock a capability it previously considered out of reach: scalable, automated exception management.

By integrating LunaPath into its Movement platform, p44 optimized its approach, replacing workflows with purpose-built AI agents that deliver speed, accuracy, and massive cost savings.

The Challenge

In a rapidly growing global freight network, exceptions like:

• Missing equipment numbers

• Failed check-ins

• Delayed shipments

were creating major friction for customers and carriers.

Scaling to handle 2M loads daily volume with 15% exceptions in the Movement platform was costly. Partnering with LunaPath would allow them to automate 100% of their exceptions and improve customer experience.

The Solution: LunaPath AI Agents Inside Movement

project44 deployed LunaPath, a high-success, low-cost, AI solution built for tactical logistics workflows.

LunaPath wasn’t an add-on; it redefined what was possible:

• Exception Triage – Movement platform categorizes exceptions by urgency and complexity.

• Dynamic Resolution Assignment – Movement platform decides whether AI or human intervention makes sense for each exception.

• Cost-Optimized Assignment – Movement platform assigns the lowest-cost option (AI or human) based on availability.

• Autonomous Execution – LunaPath handles repetitive outreach (carrier calls, follow-ups, data verification) at scale.

• Continuous Learning – LunaPath improves speed and first-attempt success through behavioral insights.

Unlike generic AI tools or expensive RPA solutions, LunaPath was purpose-built for logistics, making automation affordable and practical at scale.

“Before LunaPath, we weren’t resolving certain exception types at the level customers expected—it just wasn’t economical for the customer or project44. LunaPath changed the game, giving us an AI powered solution where it didn’t exist before.” 

— Nick Douglas, Sr. Director of Product and Head of Network, project44

The Results

• Cost Efficiency – Exception handling costs dropped from $7.40 per incident to a fraction of that.

• Unprecedented Scale – AI now handles volumes humans could never keep up with.

• Improved Customer Experience – Faster resolutions, higher customer satisfaction, and prescriptive data insights.

Why LunaPath Was the Catalyst

Prior to LunaPath, p44 faced substantial challenges automating these exception tasks because:

• Human intervention was expensive and not scalable.

• Rule-based automation lacked flexibility and ROI.

LunaPath made it affordable and effective, delivering specialized AI for exception management - something the industry had been missing.

The Strategic Impact

p44’s leadership now views AI as a workforce strategy, not just a tech add-on. As CEO Jett McCandless said at the FreightWaves Supply Chain AI Symposium:

“Hire an AI workforce the same way you hire a traditional one. Otherwise, you’re overpaying for talent. The right AI agents for the right jobs—that’s how you avoid AI bloat.”

LunaPath is proof of this principle: focused, cost-optimized AI for high-volume, low-margin workflows.

Conclusion

With LunaPath, project44 turned exception management from a cost-prohibitive burden into a scalable, cost-effective capability. Tasks that were once too expensive to handle now run autonomously, freeing human teams for strategic work.

This is the new standard for logistics operations: AI agents like LunaPath are doing what humans can’t, economically and at scale.