Who Is LunaPath? The AI Agent Platform Built by Logistics Operators

What People Want to Know About LunaPath

Logistics is changing fast. AI agents aren't theory anymore, they're handling real freight workflows right now. And LunaPath has become one of the names people ask about.

The questions we hear:

Who are you? What exactly do you build? Why trust you with our operations?

Here's the full story.

LunaPath in Plain English

LunaPath is an AI agent platform built specifically for freight.

We help brokers, 3PLs, shippers, and visibility platforms automate the repetitive tasks that slow teams down, like carrier check calls, POD retrieval, appointment confirmations, and exception follow-ups.

But here's what matters most - We're built by logistics operators. Our team brings over 100 years of combined experience from inside brokerages, carrier networks, and high-volume freight operations. We've been load planners, carrier reps, ops managers, and customer success leads. When we design AI agents, we design them for the workflows that actually break at 3 PM on a Friday.

What LunaPath Actually Does

LunaPath provides specialized AI agents that handle high-volume, low-judgment freight tasks with speed and accuracy, and write results directly back into your TMS or visibility platform.

Core AI Agents Available Today

• Carrier check-call automation – Proactive status updates via voice, SMS, or email

• POD and document retrieval – Chase down proof of delivery without manual follow-up

• Appointment confirmations and updates – Verify delivery windows and notify stakeholders

• ETA validation and schedule deviation alerts – Catch delays before they become problems

• Document classification and extraction – Auto-sort and file rate cons, BOLs, and invoices

• Inbound message triage and routing – Route carrier emails and texts to the right team

• Exception follow-ups and escalations – Handle missed appointments, gate delays, and more

How LunaPath Agents Work

Every agent is trained to:

• Take action across channels: Voice calls, SMS, email, carrier portals, APIs

• Handle multi-step reasoning: Not just scripts; real decision logic

• Update your system of record: Write back to your TMS automatically

• Provide full audit trails: Transcripts, timestamps, and source data for every action

• Escalate when needed: Flag edge cases for human review

The result: Your team focuses on strategy and relationships. The agents handle the repetitive grind.

Why LunaPath Exists: The Market Shift

Freight has been squeezed for years. Tight margins. Rising cost per load. Smaller teams doing more work. And three problems colliding at once:

1. Too many manual workflows

2. Too many disconnected systems

3. Too much pressure, not enough time

   
   

But three things changed that opened the door for real AI automation:

1. AI Finally Got Good Enough

• Voice agents have matured and can handle natural conversations

• Large language models (LLMs) improved reasoning and context handling

• Multi-agent frameworks made it possible to coordinate specialized workflows

• Data quality from platforms like project44 improved dramatically

2. The Tech Stack Became More Connected

APIs, webhooks, and modern TMS integrations made it easier to automate workflows that actually write back to your system, not just send alerts.

3. Freight Needed a New Operating Model

Hiring more people wasn't solving the problem. Margins couldn't support it. Teams were burning out.

The opportunity became clear. Freight needed specialized AI agents that eliminate painful workflows - not another dashboard, chatbot, or visibility layer that creates more work.

How LunaPath Thinks About AI Automation

We believe operations expertise comes first, AI comes second. AI is the engine. But logistics experience is the steering wheel.

Our Four Core Principles

1. Specialization Beats Generalization

Instead of one "super-agent" that tries to do everything, we build a modular bench of specialists - each trained for a single workflow.

Why this matters:

• Faster performance

• Lower cost per task

• Better accuracy

• Clear audit trails

• Predictable ROI

• Easier governance

2. Design for the Happy Path and Real Exceptions

Every freight workflow has:

• A happy path (the ideal scenario)

• 10+ common exceptions (late pickups, wrong addresses, missing docs)

• 3–5 critical edge cases (carrier no-shows, damaged freight)

• Lots of bad data and missing context

Our team has lived these workflows. So our agents don't just follow scripts, they handle the complexity operators see every day.

3. Meet Every Stakeholder Where They Work

Carriers, drivers, shippers, and ops teams all communicate differently. LunaPath supports:

• Voice calls

• SMS

• Email

• Native language responses

• Carrier portal updates

• Direct API integrations

No one is forced to adopt new tools. We adapt to the ecosystem.

4. Human-in-the-Loop + Full Auditability

Automation must be transparent, governed, and explainable. Every agent interaction includes:

• Full transcripts

• Timestamps

• Source IDs

• Clear escalation triggers

• Write-back validation

Ops leaders know exactly what agents did, when, and why.

What Makes LunaPath Different

Here's what customers and partners tell us sets LunaPath apart:

1. We're Operator-Built

We understand the workflows deeply because we've done them. We know where things break. We can anticipate what goes wrong.

2. Specialized Agents Outperform Generalist AI

Speed, cost, compliance, and decision quality all improve dramatically with specialization.

3. Fast Time-to-Value

Most customers see measurable results in under 90 days, often in under 30.

4. No Re-Platforming Required

No TMS overhaul. No new systems to manage. Just plug-in automation that works with your existing stack.

5. Enterprise-Grade Security and Governance

Every action is monitored, auditable, encrypted, and compliant. SOC-certified security built in.

6. Built for Multi-Agent Orchestration

We're designed to work alongside platforms like project44, visibility layers, and orchestration engines. Think of LunaPath as the execution layer in a multi-agent ecosystem.

The LunaPath Vision

Our vision is straightforward:

Build the most trusted, specialized AI agent platform in logistics.

We believe every repetitive freight workflow, every check call, every document chase, every appointment follow-up, every exception should be automated. And every human should be free to do the work humans do best:

• Building relationships

• Handling complex exceptions

• Solving strategic problems

• Delivering great customer service

That's the future LunaPath is building.

What's Next for Freight Automation

As AI matures, freight operations will shift:

• From one-off automations → coordinated multi-agent ecosystems

• From alerts → autonomous action

• From data visibility → data-driven decisioning

• From manual triage → continuous improvement

• From repetitive work → judgment-driven work

LunaPath will continue to be the operator-built force behind that transformation. We exist because freight deserves automation that's practical, trusted, and built by people who have lived the work.

We're here to remove the grunt work - not the humans doing the meaningful parts of the job.